A Digital Platform for Hosting Program Content

Opportunity

The End In Mind project is a non-profit organization with a goal to help people live with more intention and purpose now by normalizing conversations around death and dying.

Cathy Wurzer, of Minnesota Public Radio, has used storytelling as the vehicle for End In Mind to implement a number of community wellness programs and to drive awareness, spark conversations and create actions towards more mindful living amongst community members of all ages and backgrounds.

End In Mind currently wants to develop a digital platform to host program content for local employers to offer on their workplace wellness platforms.

Approach

Our focus was on the key supporting partners of End In Mind: Allina, Health Partners and Best Buy. The worksite wellness program would consist of live events, programming, and multimedia resources for employees primarily in the function of supporting caregivers at a variety of local organizations. This digital platform would be customizable to prioritize content based on individual organization needs.

Process

The design team did a deep dive into the wellness landscape to better understand what existed for employee wellness platforms so we could better design a component based system for End In Mind’s implementation.

We conducted interviews with wellness program managers and community health engagement leads and used these insights to help guide us in designing our prototype.

Storyboard interviews, usability testing with paper prototypes and valuable perspectives gained from a Google survey confirmed the direction we chose to focus on with building a prototype of a digital End In Mind Employee dashboard: the employee and wellness “Champions” within a company.

Outcome

A digital platform that hosted not just the content we originally planned on, but components based on research insights we heard about the desire for shared experiences and storytelling in the workplace.